Why your emails are going to spam.
Google and Yahoo now require SPF, DKIM, and DMARC. If the domain isn’t configured correctly, business email may never reach customers.
21% of legitimate emails never reach the inbox. February 2024 is when Google and Yahoo enforcement began. Three records are now required: SPF, DKIM, and DMARC.
The problem: authentication is no longer optional
If your domain doesn’t have proper SPF, DKIM, and DMARC records, mail will increasingly be flagged as spam — or rejected. This affects invoices, proposals, appointment confirmations, password resets, and marketing messages. If customers say “I never got your email,” this is likely why.
SPF
Tells receiving servers which hosts may send for your domain. Without it, anyone can pretend to be you.
DKIM
Adds a digital signature proving the message wasn’t tampered with and came from your domain.
DMARC
Tells receivers what to do when SPF or DKIM fail, and sends you reports about who is sending as you.
What we check
- SPF present, and every sending service included
- DKIM signatures on outgoing mail
- DMARC policy and enforcement
- DNS health — TTLs (we typically standardize to 3600 seconds), no conflicting records
- Third parties (Mailchimp, QuickBooks, etc.) authorized
- SSL/TLS on the website